what is the point of the honda insight?

Rented one last week. It's got a cheaper interior than the civic hybrid. All the panels are manual, while everything on the civic is digital. The center radio and AC controls are too futuristic and difficult to operate. The power is a little less than the civic. It's almost the same price but has slightly worse mileage and is smaller. The only advantage I see is that someone would look at the car and see a cheaper version of the prius.